Case 1: Why an e-commerce site plans to create 9,853 ads every day.
We can’t name who this is – but it is one of the larger players out there.
Our technology was used to create almost 10,000 ads in a day – which is the number of daily sale offers this firm presents to the public.
The benefits? Two fold: one, tests show that specific product offer ads do much better than generic offer ads in generating clicks and sales. Second, the metadata we offer along with each banner also helps target them contextually. So jewelry ads can go on fashion sites and kitchen products can be advertised on cooking sites. Automatically.
Case 2: How CNN beat the Wall Street Journal every five minutes.
CNN called an ad agency affiliated with Rad.ad with a simple brief. “Our stories are updated every 5 minutes. Our rivals update every 30 minutes. Can we make a big deal out of it?” It turns out they could.
This technology was used to create ads automatically from new stories breaking on CNN. And clever media buying resulted in the CNN banner ads being shown inside the rival’s ad pages. Readers there could see fresher news on the ads than in the editorial – and they clicked in droves. With a click-through rate (CTR) 40% higher than before. The other result? A big win on awards night.
Case 3: How Yahoo used Google to find answers.
Yahoo was launching a new product called Answers. A little like Quora or Reddit but unstructured. Anyone could ask questions, anyone could answer.
The challenge was that few people were answering – because they didn’t know what was being asked and where. Yahoo called an agency affiliated with us. And we came up with a solution.
We built a bot that could automatically find new questions on the site seconds after they were asked. Our system then analysed the content and automatically generated ads from it. More interesting, the system also intelligently extracted keywords from the content and used those to bid on Google Adwords and place ads on the search engine, automatically and in real-time.
The result? Content was advertised on the right keywords on Google minutes after it was created. Traffic zoomed. The CPC came down by over 25% because relevance scores were so high. And Yahoo got the answers they wanted.